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About Us

We have published volumes of easy to understand information, authored best selling books within all planning genres, and have filmed hours of educational videos for you to sample here on the web.
This site is full of annuity and life insurance planning resources.

Your experience with us is going to be fun, clearer, and simpler than you may have experienced anywhere else on the web – or from any local financial advisor. This site has been long overdue in the annuity and life insurance marketplace! Much has been written about annuities and life insurance by many media pundits—both detractors and proponents—who have had little regard for the rigors of research and analysis, and the fairness and frankness found in our books and on this site. We believe our research will be an invaluable tool in helping you judge the suitability of fixed or indexed annuities to meet your retirement needs, as well as life insurance solutions to meet your estate planning objectives.

  • Free Educational Videos and Audio Files

    Watch or listen as we take complicated issues and make them easily understood.

  • Free eBook Downloads

    Download any number of chapters from our published library.

  • Assessment and Suitability Tests

    Take the Life-Dat® or Annuity Suitability Assessment® for FREE and receive instant results.

  • Solutions

    Request solutions, product illustrations and annuity quotes without having to sit down with a salesperson.


We are nationally recognized planning authorities.
Patrick A. Jeffers
With his decades of experience, professional acumen, published works, and annuity and life insurance planning leadership, Patrick A. Jeffers is your Guide to navigating the content found on this site. He is available to personally serve you – no matter where you are located – Patrick can arrange telephone support and even meets with personal clients all over the USA. Call or email us today to get started.
As a thought leader, advisor and published author, Patrick is focused on helping American families further succeed by responsibly funding their financial and estate plans with annuities & life insurance.
Esperti & Peterson
Over the past three decades, Robert A. Esperti and Renno L. Peterson have changed the way America plans through their commitment to replacing barebones planning with wills and trusts filled with meaningful instructions. They are now committed to working with their Advisor Colleagues to create a Renaissance in objectively funding those plans with fixed and indexed annuities, and life insurance to help America’s families ensure their retirement years, the well-being of loved ones and the fulfillment of their charitable desires.
As America’s most read estate planning attorneys, Esperti & Peterson have written 19 books for the public, and 12 texts and multi-volume treatises for practicing professionals.
The Masters Institute
We have collegial relationships with the best-of-the-best Advisors all around the county. Our Institute of Colleagues are mentored by the Who’s Who of the professions and gain authority, credibility, and know-how that allows them to attract and serve clients through a myriad of specialized techniques and proprietary products & services. Call now and allow us to connect you to one of our Colleagues. 1-800-476-8682

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